Benchmark Study Interview Part Deux | npENGAGE

Benchmark Study Interview Part Deux

By on Mar 28, 2009


Here’s another clip from my interview with Vinay where he provides some great commentary on the benefits of multi-channel marketing – where online efforts complement offline efforts. He also discusses how nonprofits are using the web as a donor acquisition tool, to cultivate mid- and major donors, and how online marketing can play a major role in supporting an organization’s mission.




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