The third annual Convio Benchmark Study was released earlier this week, and I had the opportunity to sit down with Vinay to discuss the high-level results. This report marked the largest to date with data from nearly 600 nonprofits that evaluate fundraising, email, advocacy, and marketing success online. Check out the full interview below where Vinay shares his insight about:
How this year’s results compare to last year’s report
Why online engagement is remaining a growth engine for many nonprofits despite the down economy
There is a silver lining for nonprofits as the economy recovers
To read the executive summary of the 2009 Benchmark Study, go to www.convio.com/benchmark09_blog.