I wanted to share a great article that came out this week from the Fundraising Success Advisor newsletter. This is part 1 of a three-part series based on a session at DMA’s 2010 New York Nonprofit Conference held in August and feautures our very own ProspectResearch.com contributor, Lawrence Henze. Part 2 will run in next week’s edition of FS Advisor, and part 3 will run in the Oct. 5 edition.
The article covers identification and cultivation strategies for transitional and mid-level giving prospects. Enjoy!