Not the band KISS, but I couldn’t pass on the opportunity to include a picture of KISS on my blog. I’m referring to the K.I.S.S principle aka Keep it Short and Simple (there are other variations of K.I.S.S, but I prefer this one). I have to admit, I recently learned about K.I.S.S when watching HGTV’s Income Property. I have no plans to renovate any time soon, but I love any type of makeover show.
What’s fun about blog posts is you start with an idea and then sometimes it turns into something completely different. Originally I was going to write about keeping your messaging short and simple, but then I had lunch with Kristin and John from Y-Me, a national organization that works to ensure no one faces breast cancer alone.
We were talking about event sites and then John said something that was music to my ears. He said “design is great, but I like Friends Asking Friends because I can access data without always creating custom reports” John continued by saying, “building a website is like buying a house” (you know this got my attention- as someone who relates fundraising to a variety of topics). “Most people make a buying decision because of the emotional response they have to 20% of the house (it’s looks), while the 80% hidden beneath the wall is the most important part. But that’s left up to the home inspection .” I’ve watched enough HGTV, to learn that even if the inspection comes back with problems most folks still buy the house because they’ve formed an emotional attachment to the property. For some, they’re already picturing life in the new house before the inspection is complete.
What do you think about using design to evoke an emotional response? For example, most people who will visit your event site are doing so to sign up or log in. What can you do to the site to connect with the visitor’s emotions? Maybe share a video about the impact they’re making, a quote from an individual you serve or share a message from a fellow participant. While most people visiting your site have already made the decision to get involved, they still need to be inspired to take the next action. Signing up for an event is good, but we want participants to become fundraisers.
Here’s another question and an eventual post – Do you keep your messaging the same all year? What do you think about changing up the messaging to correspond with the where you are in the event cycle? For example, if you’re in the recruitment phase how can you use design and messaging to support your recruitment activities?
Design plays an important role, but your fundraising plan should always dictate your design choices. Images, videos and widgets should all have a purpose- driving participants to sign up and raise funds. Don’t forget to K.I.S.S. – Keep It Short and Simple- we don’t want participants getting distracted with too many website accessories.
I’m hoping to convince John to be a guest blogger and share more about houses and fundraising. What do you think? Leave a comment and inspire John to write a post.