AFP 47th International Conference

The 47th AFP International Conference on Fundraising started yesterday and continues this week in Baltimore. Blackbaud is the full conference sponsor and has been a supporter of the Association of Fundraising Professionals for many years now.

Lee Woodruff was the Opening General Session speaker yesterday and Peter Thum, a previous Blackbaud Conference for Nonprofits keynote speaker, is speaking later today. The conference continues through Wednesday.

Today I’m presenting a session called “Everything You Need to Know About Measuring Online Results But Were Afraid to Ask” at 1:15 PM – 2:30 PM
Session in Ballroom 4. This session will cover web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.

My presentation is based on the chapter that I wrote in the new book Internet
Management for Nonprofits: Strategies, Tools & Trade Secrets. The book made its debut last week at NTEN NTC and there’s a book signing at AFP on Tuesday at 11:30 AM.

The Twitter hashtag for the conference is #afpmeet

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