People engaging in social media are interested in being social, which means they want to establish relationships with the organizations & individuals that they follow. Effective social media campaigns help foster these relationships by engaging followers in two-way communication.
Many organizations mistakenly limit their social media activity to broadcasting information about their events or their organization, thereby cutting the “social” out of “social media.” This critical mistake limits the overall effectiveness of your social media campaigns by removing the opportunities for your followers to build a relationship with your organization. You should think of social media functioning more like a telephone and less like a megaphone.
When social media is done right it builds trust and affinity towards your organization. Your followers will become more invested in your mission, which will lead them to have a sense of ownership over the success of your organization and its fundraising events.
5 Tips to Keep the “Social” in “Social Media”
In the upcoming months, we’ll be talking more about how to develop and manage effective social media campaigns in support of your event fundraising. What topics would you be interested in learning more about? Are there areas where your fundraising events are struggling to find thier social footing? Leave me a comment below. I’d love to learn more about your needs!
Learn more about how your fundraising event can use social media by downloading our Quick Start Guide for Socially Savvy P2P Events.