5 W's of P2P Social Media Hubs | npENGAGE

5 W’s of P2P Social Media Hubs

By on May 9, 2012 | NONPROFIT-FUNDRAISING

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Social media is a great opportunity for your participants to spread awareness, recruit more participants and of course fundraise, ASSUMING they have the right tools and know where to find them. Make this easy for your participants by creating a social media section on your website to serve as the hub for all social media activities.

To reach optimal results you need to provide the who, what, where, when and why in an easy to find location for your participants to access this information during their online experience. Be sure to make the webpage user friendly and clearly identify the actions steps needed for each opportunity. It is critical that you clearly define which social media channels participants join your online communities compared to the resources available for them to use in their social networks. Today we are going to focus on just resources you want participants to share.

Who:

Recommend who participants should reach out to by providing a list of the most common social media platforms; Facebook, LinkedIn, Pinterest, Twitter and YouTube. Include icons and links. It is important to highlight that while the participant may favor one social media platform, their potential donors may be prefer a different platform and it is a best practice to share their messages across all platforms.

What:

Provide both images and messaging for participants to share to each of their social networks. Customize the messaging for the different types of participants who might be using these images.  For example, If your are going to provide a selection facebook timeline images, try to include a message like “Walk with me!” that would appeal to Team Captains along with a “Volunteer with me!” message aimed at your Volunteers.

Where:

Host all of this information on one page on your website so anyone visiting your page can access it but then link to this page inside the Participant Center. Identify the page as Social Media Resources and link in both your left navigation and home page. Refer to this section in all of your communications and drive participants to this hub for all social media activities.

When:

TODAY! Ideally, These resources should be set-up and ready to go when you launch your campaign, but it is never too late to add them.

Why:

Peer to peer fundraising is only successful when participants are empowered to reach out to their personal networks to solicit donations.  Each day, more and more of the population is using social media as the primary means of communication to their friends, family, co-workers and acquaintances.  If you are not providing social-friendly tools to your fundraisers or burying those tools in hard to find places on your website, then you are leaving precious fundraising dollars on the table for your organization’s mission.

Once you’ve figured out the 5 W’s, you should be well on your way to creating an impactful, easy-to-use social media hub for your participants to promote your event and thier fundraising activities.

Interested in Learning More?
Sign up today for a free webinar “How to Kick Start Your P2P Event’s Social Media Strategy.”

Today’s post was prepared by Nancy Palo, a Senior Consultant in Blackbaud’s Strategic Services team with an specialty in TeamRaiser and peer-to-peer fundraising. She brings more than 10 years experience in the event fundraising space and is looking forward to helping nonprofits implement solutions to increase their special event fundraising & recruitment.

Prior to joining Blackbaud in April 2012, Nancy worked at the National Multiple Sclerosis Society in California and New York where see oversaw the Society’s largest single day Walk MS and Bike MS events, raising more than $30 million during her 8 years with the organization. She studied Communications and Business at the University of San Diego and works remotely from her home office in New York City.

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