4 Ways to Encourage Self Donations | npENGAGE

4 Ways to Encourage Self Donations

By on Aug 9, 2012 | NONPROFIT-FUNDRAISING

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Marathon Fundraiser

When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign, they increased the number of participants contributing to thier own fundraising efforts from 2% in 2010 to more than 37% in 2011. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year.

How can your organization see this kind of success? Here are four ways to promote self donations in your next Peer to Peer Fundraising campaign on TeamRaiser.

  1. Ask and inspire on your registration form
    To inspire to the registrant to make a donation at the point of registration add mission focused text that relates to how the money raised at the event will be used or statistics of how fundraisers who self donate raise more to your registration form.  (Customize Pages ->Participation Options->Additional Gift Solicitation Header)
  2. Ask for a donation in the Thank You for Registering email
    Include text in the Thank You for Registering Autorepsonder email to request a donation from all participants that did not self donate in the registration process. (Manage Autoresponders ->Thank You for Registering)
  3. Ask for a donation in the first follow-up Autoresponder/email
    In the first email your participant receives 2-7 days after they register, encourage them to kick off their fundraising with a self donation to show their potential donors they too have financially supported your cause. (Manage Autoresponders -> TeamRaiser First Follow Up)
  4. Activate the Personal Gift Achievement Badge
    Develop an image that represents your event or organization and upload it with text that indicates that the participant made a self donation. This image will appear on the participant’s personal fundraising page after they make a donation. (Select Fundraising Options -> Configure Personal Gift Achieve Badges)

In addition to all of the above mentioned it is important that you include information about self donation opportunities in all communications about fundraising. All fundraising activities should include the importance of kicking off your fundraising with a self donation.
 


ABOUT THE AUTHOR

Nancy Palo is a senior consultant on Blackbaud’s strategic services team with an emphasis on peer-to-peer fundraising. She brings more than 10 years experience in the event fundraising space enjoys helping nonprofits implement solutions to increase revenue through innovative online fundraising strategies. Prior to joining Blackbaud in April 2012, Nancy worked at the National Multiple Sclerosis Society in California and New York where see oversaw the Society’s peer to peer fundraising campaigns, raising more than $30 million during her eight years with the organization. She studied communications and business at the University of San Diego and works remotely from her home office in her 400 square foot apartment in New York City. Connect with Nancy on Twitter at @fundraising101.

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