When the American Diabetes Association made the decision to focus on promoting self donations in their 2011 Tour de Cure fundraising campaign, they increased the number of participants contributing to thier own fundraising efforts from 2% in 2010 to more than 37% in 2011. There is no doubt this strategy contributed to the event’s 19% growth in online donations that year.
How can your organization see this kind of success? Here are four ways to promote self donations in your next Peer to Peer Fundraising campaign on TeamRaiser.
- Ask and inspire on your registration form
To inspire to the registrant to make a donation at the point of registration add mission focused text that relates to how the money raised at the event will be used or statistics of how fundraisers who self donate raise more to your registration form. (Customize Pages ->Participation Options->Additional Gift Solicitation Header)
- Ask for a donation in the Thank You for Registering email
Include text in the Thank You for Registering Autorepsonder email to request a donation from all participants that did not self donate in the registration process. (Manage Autoresponders ->Thank You for Registering)
- Ask for a donation in the first follow-up Autoresponder/email
In the first email your participant receives 2-7 days after they register, encourage them to kick off their fundraising with a self donation to show their potential donors they too have financially supported your cause. (Manage Autoresponders -> TeamRaiser First Follow Up)
- Activate the Personal Gift Achievement Badge
Develop an image that represents your event or organization and upload it with text that indicates that the participant made a self donation. This image will appear on the participant’s personal fundraising page after they make a donation. (Select Fundraising Options -> Configure Personal Gift Achieve Badges)
In addition to all of the above mentioned it is important that you include information about self donation opportunities in all communications about fundraising. All fundraising activities should include the importance of kicking off your fundraising with a self donation.