Keeping your email list alive and kicking is one of the keys to a successful online marketing program. It’s critical to develop a sound strategy for growing and maturing your house file and to always incorporate best practices in your day-to-day management. But attrition is inevitable, so I want to share a few creative tricks to give your list building an extra boost.
Here are three types of campaigns that will not only keep your constituents engaged, but encourage them to generate new supporters from their own network of family and friends.
1. Pledge or Petition Campaign
Constituents and prospects show their support by signing a pledge or petition and then forwarding information about the campaign to their family and friends. To sign the pledge, request that they complete a simple online registration form, providing your organization with contact information and the opportunity to continue the dialog.
2. Social Fundraising
With the integrated social tools now available through modern fundraising solutions such as Convio Common Ground®, your supporters are empowered to tap into their networks to raise awareness for your cause, start conversations, fundraise through sites such as Facebook and LinkedIn and even promote peer-to-peer fundraising events. Donations and sign-ups are automatically captured into your house file.
3. Download Campaigns
An email with a downloadable offer, such as a tip sheet, research report, resource guide or case study, offers the reader something of value in exchange for their contact information.
For more house file tips and best practices, download our Grow Your House File with a List-Building Campaign tip sheet.