In the spirit of making New Year’s Resolutions, I wanted to suggest three potential New Year’s resolutions to help your 2013 events grow and make you a better fundraiser.
Reserve Time Everyday for Personal Outreach
The key to successful fundraising is building strong relationships. It’s so easy to get wrapped up in the hub bub of event prep that we fail to regularly complete this simple, mission critical activity. Help make outreach a priority by setting up a recurring meeting in your outlook calendar to spend the first hour of everyday to make personal connection to the team captains, fundraisers and volunteers that make your event successful.
Establishing personal relationships with these key people will help them become more connected to you thereby making them more connected to your event and more importantly to the mission of your organization.
Quick ideas for what to during this hour: make calls, write thank you notes, leave a little early & drop off goodies (I’m a fan of Breakfast Taco Tuesdays!), Post a personal note on someone’s facebook page.
Include Mission-focused Content in Every Communication
As event fundraising marketplace becomes more competitive, it seems like every weekend there is another event. Differentiate your event as more than “just another event” by making it a vehicle of action in support of your organization’s mission. One way to do this is by inserting your mission into every communication that leaves your office.
This doesn’t have to be a huge undertaking, it just needs to be conscious and thoughtful. Simply adding a phrase or sentence to your existing communications could go a long way. For example instead of simply saying “register now”, you could say “Save the Turtles, Register Now.”
Here are some ideas of places you could insert your mission:
- The signature of your email
- Out of Office email response
- Your voicemail / Voicemails to others
- Official letterhead
- Business cards
- Facebook or Twitter Posts
Actively Monitor Your Success Metrics (beyond # of registrations & total fundraising)
As Kathryn Hall likes to say, “For all those don’t-make-me-do-math types, don’t be afraid of the numbers.” Figure out 2-3 key success metrics in addition to total # of registrations and total fundraising that you would like to use to monitor the overall success of your event.
Some of my favorite metrics are: % of participants that are fundraising, # of participants who have sent email, # of participants who have raised >$1000, # of teams
Did you make any New Year’s Resolutions? Tell me about them! You can also read more about 2013 fundraising resolutions from my amazing colleague Rachel Muir.