The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits.
I’m particularly encouraged by a new metric we added this year: growth in monthly giving. As monthly giving typically increases a donor’s lifetime value, this positive trend is very good news for the nonprofit sector and the causes being served.
For a summary of trends seen in the benchmark, watch my video here. For all the trends, including information by vertical, download the full Online Marketing Benchmark.