2011 Online Giving Trends | npENGAGE

2011 Online Giving Trends

By on Feb 16, 2012

Tagged:    

Blackbaud released its 2011 Online Giving report today. The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector.

Online Giving Growth Since 2009

The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits.

Here are some key findings in the 2011 Online Giving Report:

  • Online giving was up 13% on a year-over-year basis when large International Affairs organizations are removed from the analysis.
  • 54% of the organizations in the analysis experienced results at or above this growth rate.
  • Large organizations grew by 8.6% and medium organizations grew 13.1% in 2011. Smaller nonprofits grew 12.8% compared to the same time period in 2010.
  • When large International Affairs organizations are included in the analysis the growth rate drops to 0.3%.
  • The Japanese earthquake and tsunami in March 2011 had no significant effect on the overall online giving trends.
  • 34.8% of online giving happened in October, November, and December of 2011.
  • 87% of organizations had at least one online gift of $1,000 or more.
  • The percentage of total fundraising that comes from online giving decreased to 6.3%.
  • Every nonprofit sector in the analysis has had double-digit online fundraising growth since 2009.

Lots more data, trends, and analysis in the complete report. You can download the 2011 Online Giving Report here.

Many special thanks to Jim O’Shaughnessy and Allison Van Diest for their help on the report again this year.

ABOUT THE AUTHOR

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resource Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Updates

Get nonprofit articles, best practice advice, fundraising ideas and invaluable industry reports and webinars delivered for free!