2011 NTEN Nonprofit Technology Conference – Day 3 | npENGAGE

2011 NTEN Nonprofit Technology Conference – Day 3

By on Mar 19, 2011


This is the last day of NTEN’s Nonprofit Technology Conference (#NTC). It’s hard to believe that it has gone by so quickly.

The morning plenary speaker is Moira Gunn, host of TechNation with special guest Congresswoman Donna Edwards. The rest of the day is full of more sessions, the annual community celebration, and lots of great content.

Blackbaud TV will be doing live streaming of two sessions today:

Using Technology for Impact: A Social Media Panel Discussion
Saturday, March 19, 2011, 10:30am to 12:00 pm

Led by Frank Barry, Blackbaud’s Internet Strategy Manager, the panel will challenge attendees to think differently about how social media technology can positively impact their communications with donors and the world. Panelists Matt Hahan of Causes.com, Geoff Livingston of Zoetica, Beverly Robinson of the March of Dimes, and Jessica Lazar of the American Lung Association will discuss working strategies on effective implementation of social media.

SEO 201: Advanced SEO: Secret Offsite Strategies That’ll Blow Your SEO Mind
Saturday, March 19, 2011, 1:30pm to 3:00 pm

Want to own that Google results page? Join this insider session with top SEO consultants Dottie Hodges, William Slawski, and Eric Werner to learn what’s being talked about in the backrooms and on the leading edge for SEO. From universal search to offsite content strategies, and from link building to location based services and local search, there’s a whole new frontier out there – and guess what, people? It’s not even on YOUR website.

That’s it for NTC 2011. Next year the conference is back in San Francisco. See you there…


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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