2011 NTEN Nonprofit Technology Conference – Day 2 | npENGAGE

2011 NTEN Nonprofit Technology Conference – Day 2

By on Mar 18, 2011


Day 2 of NTEN’s Nonprofit Technology Conference (#NTC) in Washington, DC is when things really kick into high gear. If you’re not here, then you can watch some of the sessions on NTC Online or on Blackbaud TV.

This morning things start off with the opening plenary by Dan Heath, co-author of Switch: How to Change Things When Change is Hard. He’s a great speaker and the book is one that I highly recommend.

It was great to pick up an NTENny Award yesterday and being most likely to “Write an awesome article for your newsletter with an hour’s notice.”

I will be a part of two presentations and both of them will be broadcast online. Blackbaud TV will be doing live streaming of three sessions today:

Live and Interactive: Your Website in Focus
Friday, March 18, 2011, 10:30 am to 12:00 pm

Each attendee will learn the answer to the question, does your website meet your organizational objectives? On a first-come-first-serve basis, attendees may sign up for a personal review and ten-minute brainstorm about their organizations’ sites, conducted by Raheel Gauba, Blackbaud’s director of creative services. To have your site be one of the five reviewed during the session, register by emailing raheel.gauba@blackbaud.com.

5 Biggest Trends in Online Fundraising
Friday, March 18, 2011, 1:30 to 3:00 pm

Attendees will learn why online fundraising is fast becoming an integral part of any successful nonprofit’s fundraising strategy as well as a critical way to attract new and younger donors. Steve MacLaughlin, Blackbaud’s director of Internet solutions, will discuss key technology trends impacting nonprofits, the role of social media in online fundraising, the emerging channel of mobile giving, and the importance of building a multi-channel strategy.

A Sneak Peek at the Third Annual Nonprofit Social Network Benchmark Survey
Friday, March 18, 2011, 3:30 to 5:00 pm

Attendees will be the first to hear the results of the latest Nonprofit Social Network Benchmark Report. The session will feature a high-level panel including Steve MacLaughlin, Blackbaud’s director of Internet solutions; Jeff Patrick, president and founder of Common Knowledge; and Holly Ross, CEO of NTEN. They will provide insight into how thousands of nonprofits are using social media and highlight the most successful strategies.

Look for more updates the next few days from NTC…


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Stanford Social Innovation Review, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Conference (NTC), Institute of Fundraising National Convention (United Kingdom), Civil Society Conference (Netherlands), International Fundraising Congress (Netherlands), Ask Direct Fundraising Summer School (Ireland), and a keynote speaker at several conferences across the social good sector.

Steve previously served on the Nonprofit Technology Network (NTEN) Board of Directors and is currently an adjunct faculty member at Columbia University.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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