2011 NTEN Nonprofit Technology Conference – Day 1 | npENGAGE

2011 NTEN Nonprofit Technology Conference – Day 1

By on Mar 17, 2011 | NONPROFIT-FUNDRAISING

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NTEN’s Nonprofit Technology Conference (#NTC) is in Washington, DC and it’s sold out once again. Over 1,900 people from across the nonprofit sector will be on hand. If you’re not here, then you can watch some of the sessions on NTC Online.

Blackbaud and NTEN are teaming up this year to present some great content during and after this year’s conference. It all begins with the first workshop in Blackbaud’s new Social Media Learning Series on Thursday, March 17, 2011 from 12:00 PM to 3:00 PM.

Blackbaud’s Internet marketing manager, Chad Norman, will lead the session, with support from leading experts including Danielle Brigida, digital marketing manager at National Wildlife Federation. The three other sessions will be announced throughout the year in major cities co-hosted by Blackbaud and NTEN.

Blackbaud TV will be doing live streaming of five sessions:

Live and Interactive: Your Website in Focus
Friday, March 18, 2011, 10:30 am to 12:00 pm

Each attendee will learn the answer to the question, does your website meet your organizational objectives? On a first-come-first-serve basis, attendees may sign up for a personal review and ten-minute brainstorm about their organizations’ sites, conducted by Raheel Gauba, Blackbaud’s director of creative services. To have your site be one of the five reviewed during the session, register by emailing raheel.gauba@blackbaud.com.

5 Biggest Trends in Online Fundraising
Friday, March 18, 2011, 1:30 to 3:00 pm

Attendees will learn why online fundraising is fast becoming an integral part of any successful nonprofit’s fundraising strategy as well as a critical way to attract new and younger donors. Steve MacLaughlin, Blackbaud’s director of Internet solutions, will discuss key technology trends impacting nonprofits, the role of social media in online fundraising, the emerging channel of mobile giving, and the importance of building a multi-channel strategy.

A Sneak Peek at the Third Annual Nonprofit Social Network Benchmark Survey
Friday, March 18, 2011, 3:30 to 5:00 pm

Attendees will be the first to hear the results of the latest Nonprofit Social Network Benchmark Report. The session will feature a high-level panel including Steve MacLaughlin, Blackbaud’s director of Internet solutions; Jeff Patrick, president and founder of Common Knowledge; and Holly Ross, CEO of NTEN. They will provide insight into how thousands of nonprofits are using social media and highlight the most successful strategies.

Using Technology for Impact: A Social Media Panel Discussion
Saturday, March 19, 2011, 10:30am to 12:00 pm

Led by Frank Barry, Blackbaud’s Internet Strategy Manager, the panel will challenge attendees to think differently about how social media technology can positively impact their communications with donors and the world. Panelists Matt Hahan of Causes.com, Geoff Livingston of Zoetica, Beverly Robinson of the March of Dimes, and Jessica Lazar of the American Lung Association will discuss working strategies on effective implementation of social media.

SEO 201: Advanced SEO: Secret Offsite Strategies That’ll Blow Your SEO Mind
Saturday, March 19, 2011, 1:30pm to 3:00 pm

Want to own that Google results page? Join this insider session with top SEO consultants Dottie Hodges, William Slawski, and Eric Werner to learn what’s being talked about in the backrooms and on the leading edge for SEO. From universal search to offsite content strategies, and from link building to location based services and local search, there’s a whole new frontier out there – and guess what, people? It’s not even on YOUR website.

Look for more updates the next few days from NTC…

ABOUT THE AUTHOR

Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and bestselling author of Data Driven Nonprofits.

MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resource Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, became a bestseller in 2016.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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