2010 Nonprofit Fundraising Data and Benchmarks | npENGAGE

2010 Nonprofit Fundraising Data and Benchmarks

By on Jul 13, 2010

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You may have heard that back in April, Convio released our 2010 report on nonprofit fundraising. We publish these reports annually and they are powerful tools to help you evaluate how your nonprofit stacks up against other, similar organizations.

Following up on Amber’s post yesterday, you’ll want to start by monitoring your web site traffic and fundraising statistics. Then, use the benchmarking report to identify some areas where you may be able to improve. One of the greatest benefits of a web site is that you can change it at a moment’s notice, so try making some changes on your site to improve your stats. Lather, rinse, repeat.

ABOUT THE AUTHOR

Lacey Kruger, principal information architect for Blackbaud, designs online properties for nonprofits that delight and inspire. Whether a full scale website, a campaign site or a peer to peer fundraising site, Lacey guides clients through a research-based and user-centered approach to design. In her 12+ years at Blackbaud, she has developed a deep understanding of nonprofit web presences. That knowledge, along with her years of experience in information design, have established her as an industry expert.

Lacey has written a Blackbaud eBook, “A Guide to the Nonprofit Web Design Process” and her article, “Designing Nonprofit Experiences: Building a UX Toolkit” was published in User Experience magazine. She has presented at industry conferences including bbcon, IA Summit and BIG Design.

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