I’m in Kansas City for the Big 12 Development Conference. This is the second year in a row that I’ve had the chance to attend and present at the conference.
The conference is made up of schools from Baylor University, University of Colorado, Iowa State University, University of Kansas, Kansas State University, University of Missouri, University of Nebraska, University of Oklahoma, Oklahoma State University, University of Texas, Texas A&M University, and Texas Tech University. Blackbaud works with nearly all these institutions to provide solutions around fundraising management, financial management, wealth screening and analytics, and Internet solutions.
Today, I’m doing a session called “Not Just Another Social Networking Session: How to Listen, Learn and Launch a Social Media Strategy” that is a follow-up to an intro session from last year’s conference. The goal is to go beyond stats or explanations, and to get more focused on building out a functional strategy.