2009 Online Giving Trends – Q2 | npENGAGE

2009 Online Giving Trends – Q2

By on Jul 2, 2009

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The first half of 2009 is now over and we have some updated information about online giving trends from Blackbaud clients to share. This is a follow-up to the Q1 2009 Online Giving Trends information that was released in April. This information comes from approximately 2,000 nonprofit organizations using Blackbaud's Internet solutions and represents the largest sample size studied in the nonprofit sector. 

Average Gift Amount Changes
An analysis of 1,973 nonprofits found an average online gift amount of $124.17 for Q2 of 2009. This was an increase of $2.07 from Q1 2009. A review of all the 2009 data shows that average gift amounts dropped through the first part of the year before bottoming in April and then growing again in May and June. This is consistent with giving trends we've seen for several years now.

Year Over Year Performance Trends
The analysis looked at a sub-group of 1,274 nonprofits to compare their online fundraising results for the first six months of 2008 to the same period of 2009. These nonprofits had a 22.13% year-over-year growth in online revenue. This growth trend continues to be very positive despite mixed economic conditions for many organizations. These organizations all used a combination of Blackbaud online fundraising, email marketing, and integrated CRM tools.

Online Major Giving Trends
An analysis of data for January 1st through June 30th of 2009 found that 1,245 nonprofits had at least one online gift of $1,000 or more. 38 nonprofits in the analysis had at least one online gift of $20,000 of more so far in 2009. Online pledges and recurring gifts were excluded from the analysis. Major donors continue to move to the web as part of their giving behaviors. The 2008 donorCentrics Internet Giving Benchmarking Analysis indicated that a median of 34% of online donors earned over $100,000 annually, compared to a median of only 24% of offline donors in the same income range. We'll continue to monitor this trend in the future.

Notes: All data is calculated directly from online transactions processed by Blackbaud. Online recurring gifts and pledges are not included in the entire data analysis. The single largest online gift ($50,000) and single smallest online gift ($1) during the analysis period were removed.

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