2009 Online Giving Trends – Q1 | npENGAGE

2009 Online Giving Trends – Q1

By on Apr 2, 2009


The first three months of 2009 are over and there is some information that I wanted to share about online giving trends from Blackbaud clients. This is a follow-up to the 2008 Online Giving Trends that was released in January. This information comes from approximately 2,000 nonprofit organizations using Blackbaud's Internet solutions.

Online Fundraising Remains Strong
The analysis found that online transactions grew 68% for Q1 2009 compared with Q1 2008. Online revenue was up 57% over the same time period last year. This growth remains very strong despite economic conditions and other factors in the nonprofit sector.

Year Over Year Performance Grows
The analysis looked at a sub-group of 1,350 nonprofits to compare their online fundraising results from Q1 2008 to Q1 2009. These nonprofits had a 30% year-over-year growth in online revenue. This sub-group all used a combination of Blackbaud online fundraising, email marketing, and integrated CRM tools.

Average Gift Cycle Continues
The average online gift was $122.10 for the first three months of 2009. A review of online giving data from January 2004 through the end of March 2009 continues to show a cyclical pattern. Since 2004, online gift averages have declined from their peak in December through the first months of the year before bottoming in April or May. Averages in the analysis then grow gradually before making large jumps beginning in September through the end of the year.

Notes: All data is calculated directly from online transactions processed by Blackbaud. Online recurring gifts and pledges are not included in the data analysis. The single largest online gift ($50,000) and single smallest online gift ($1) were removed from the analysis.


Leave a Reply

Your email address will not be published. Required fields are marked *