This week is the Institute of Fundraising National Convention
here in London. The Institute of Fundraising is the professional body
for fundraising in the UK and the national convention has a big event
since 1988. There will be over 1,700 attendees from across the UK and
Europe. Look for the #iofnc hash tag on Twitter to follow the action.
The IoF is having individual one-day conferences within the Convention called Focus On sessions. Today's Focus On sessions are all about E-Media and Fundraising. There are four sessions all about the Internet and digital media from a variety of different speakers.
I've been invited to speak as a part of these sessions. My session is called "Unleashing Integrated Online and Offline Strategies
To Get Results" and it combines some information specific to Europe as well as trends happening throughout the nonprofit sector.
The multichannel integrated marketing topic is not a new one for me, but I'm adding some new connections to social media. We are now dealing with a whole new wave of channels that nonprofits can use to engage supporters. But balancing broadcast, direct mail, online, and social media requires some vision, a solid strategy, and a willingness to break down silos within the organization.