5 Mistakes Nonprofit Websites Make
The first website went up 18 years ago this month. Websites have done a lot of growing up since those …
- SHARE IT
The first website went up 18 years ago this month. Websites have done a lot of growing up since those …
What is the exposure, influence and “power” of nonprofits in our lives?
We must be on to something. In just two days, Blackbaud is close to completely filling up NetWits Summer Camp, our …
Today, Blackbaud is announcing that registration for NetWits Summer Camp is now open. NetWits Summer Camp is a free five-day series of …
Personally remembering Eunice Kennedy Shriver
Do you listen to your users? Do you ask them for feedback about what you’re doing online? Do you update your website to better serve the needs of those visiting? As a non-profit, you should be answering “yes” to all of these questions!
Researching users is important for any business. The software companies figured this out when they started watching people use their products to identify potential problems. The eCommerce stores realized it when they started monitoring traffic within their site to see where visitors were leaving during the checkout process. The large commercial companies realized it when they started doing market research to see who was consuming their products. Many successful non-profits also realize why user research is important.
User research is, in fact, MORE important for non-profits than for any commercial company. As a non-profit, you’re not just asking for a quick purchase or decision – you’re asking for a relationship. That’s the only thing that’s going to get folks to donate after all. Have you ever heard of a relationship where only one person talks and doesn’t listen? It doesn’t work too well. I suggest you start a conversation with your users. Send them surveys, schedule interviews, ask for feedback. Then, apply their feedback into your web presence. Your users will thank you.
Are you listening? If so, let us know how you’re listening and what you’re learning in the comments!
Every day nonprofits send out millions of email messages. And every day there are some common sins committed with email. …
There have been a lot of statistics coming out lately about Twitter. I'm sure there will be more headlines about …
Lawrence Henze, Managing Director of Target Analytics will be a guest on The Chronicle of Philanthropy's Live Discussions to take questions …
Some time has passed since Twitter and Facebook integrations were released for Blackbaud Sphere Events. In a previous post we asked …
