The Secret of Annual Giving: Specificity
“So what will you do with $1000 if I give it to you?” Strange question? Not really. It should be …
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“So what will you do with $1000 if I give it to you?” Strange question? Not really. It should be …
It’s amazing to watch technology evolve. Think about it for a second. Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. Amazing stuff.
Philanthropy Journal has published three of my nonprofit predictions for 2011. You can read them online and here’s a teaser: …
How do you go about generating copy for your website? Do you start actively thinking about the desires, motivations and …
Videos are an amazing way to share your nonprofit’s story with supporters. But as with all forms of online communication, …
The new Congress has been sworn in! Make sure your communications to them are the most effective they can be.
The holiday season has come and gone. Hopefully it was accompanied by a flurry of end-of-year donations to your organization. …
Welcome to 2011! If you are anything like me right now, you are probably sitting at a desk somewhere, trying …
Occasionally I hear fundraisers scoff at the idea of predictive modeling and electronic screening projects. More often than not, these …
Nonprofits have become more sophisticated at driving traffic to their websites. Direct mail may use different friendly URLs to test …
