Using Predictive Analytics to Cultivate and Convert
Classifying constituents is a great way to ensure the right communication gets to the right constituent. Here’s how.
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Classifying constituents is a great way to ensure the right communication gets to the right constituent. Here’s how.
There is a lot of confusion around goal tracking and funnels in Google Analytics. True, these can get fairly complex, …
As our friend, Mr. Scrooge says it…. “If I had drum, I’d have to bang it. To add that little …
The Donor Perspectives report says “on average, US donors over the age of 65 gave more than three times the amount donated by those ages 18-24 and nearly twice as much as donors ages 25-34.”
Is your nonprofit raising money on its website? I’m guessing the answer is yes. Most nonprofits are now days. Having a …
As a strategist, I live and die by having access to timely, relevant, and accurate data to advise clients on …
As Hurricane Sandy relief efforts continue, I’m reminded of the significant negative impact that poor weather can have on a …
As you’re approaching the end of year fundraising, you are also comparing your year-to-year performance and refining your strategy for …
Our interactive analytics team wanted to know just how much procrastination has impacted overall email performance.
Most organizations I speak with understand the shift from desktop computing to mobile devices, but struggle a bit on defining …
