Today’s “Behind the Convio Admin Curtain” installment is full of juicy Convio best practices, and even a restaurant recommendation for …
If you’re a nonprofit thinking about content marketing then put the “Lethal Generosity” concept into your plans. This idea really is the key to your nonprofits online engagement and marketing strategy.
I’m the world’s worst smack talker. Just ask my husband or close friends who love to rip on me about my beloved Fightin’ Texas Aggie Football Team, who has a 31.4% win rate against our rivals, the Texas Longhorns.
I struggle with “talking smack” because it’s hard to argue against the truth. No matter how passionately I might feel about my team, we lose to UT in 2 out of every 3 games. There is not much room for smack talk when the stats clearly communicate who is the leader. There is no better way to communicate truth than by looking at the numbers.
Last week the Run Walk Ride Fundraising Council, an independent group focused on supporting the non-profit fundraising event industry, released its 2011 report of the top 30 fundraising events in the US.
Insert pie chart of # of events on each platform
Insert bar chart of providers over the last 4 year demonstrating growth on Convio, declines in everyone else.
Overall Growth vs. Convio only Growth
If you are interested in learning more about how your event stacks up against other Convio clients, check out the P2P Benchmark Report.
If you are interested in digging a little deeper in the RWR 30 data set, check out the Top 10 Fundraising Events Infographic from my friends at Event360.
On a side note: Despite the final score of the football game, the Fightin’ Texas Aggie Band always wins half time. Whoop!
This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. I had the luck of choosing two adjacent sessions that focused on transmedia storytelling, which really got me thinking about what this means to organizations and how it fits in with a broader communications strategy. While an official definition may be arguable, I would define transmedia story telling as a technique in telling a story where multiple platforms or channels are necessary to tell the whole story. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels. They are similar but I believe the nuanced differences are important.
Creating content that attracts the audience you’re targeting with the goal of getting them to interact with you can be a challenging thing to do. Here are a few examples of nonprofits effectively using content marketing as a key part of their online strategy.
According to Altimeter’s latest report by Industry Analyst Rebecca Lieb, “Content Marketing”, is the up and coming form way to grab people’s attention online – something that every nonprofit wants to do.