While we can certainly see the outpouring of support during moments of heightened awareness, such as after natural disasters, there may be more at play to the sector’s current state of affairs.
Many organizations are embracing coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”.
In 2016, higher education institutions saw 17.7% of total giving occur in December.
The more you know about your donors, the better you can meet their needs. The better you meet their needs, the more loyal they will be to your organization.
It is vital that you stop and consider what characteristics specifically identify your best major donor prospects.
People want to fundraise – it’s your job to give them to opportunities and the tools to do so on behalf of your cause.
Learn how to raise more money for your college or high education institution.
On Giving Tuesday 2015, The Office of University Development at University of Michigan set an example for how thoughtful planning and preparation can dramatically increase results.
Your young alumni are your future major gift and planned giving donors, but only if you engage with them early …
Recently I was sitting at the Alumni Center of my alma mater participating in a board meeting for our Young …
