It is vital that you stop and consider what characteristics specifically identify your best major donor prospects.
Donor profiles aren’t just for larger nonprofit institutions with thousands of donors and prospects, a team of analysts, and budget to spare. You can make a useful and insightful donor profile with data from a few donors and a couple hours.
Effective use of analytics can help your healthcare nonprofit or foundation make short-term, tactical decisions that affect long-term strategy–and ultimately the success of your fundraising efforts.
Forward thinking facilities must find ways to attract, keep, and nurture patients. Engaging grateful patients in philanthropy is an ideal way to do just that.
Guest post by Christina Relacion, Communications Manager at the Scleroderma Foundation’s National Office. Her primary interests include website production and …