Trent Thompson is President of Thompson & Company (aka Rebrand & Retool or Perish), a global brand strategy, design and experience firm, working exclusively with nonprofit organizations. Using research, facts, and data, they­ blend expertise with innovation to empower nonprofit brands to realize their full potential. He’s passionate about helping nonprofits build brand relevance, but only stronger. Helping develop brand positioning that’s not only better, but laser focused. When Trent’s not rebranding clients, building multichannel fundraising or awareness campaigns, and speaking at industry conferences, he’s sharing snackable brand and marketing insights on his podcast called #BADASSforGOOD.