As a Principal Strategy Consultant at Blackbaud, Rachael’s specialty is deliverability issues. She works with clients on tracking and dramatically improving inbox placement and sender reputation by boosting house file engagement and getting creative with list segmentation. Rachael is currently the lead consultant on the Blackbaud Target Analytics™️ Email Optimization service.
Rachael worked at several nonprofits prior to joining Blackbaud, including as manager of Online Community and Membership at Conservation International, and she considers herself a nonprofit-for-lifer. Rachael is also an author, aerial performer, and avid volunteer at local community events in Austin, Texas.