Peter Baron is the Senior Product Marketing Manager for Blackbaud’s K12 Group and a founder of edSocialMedia. In addition to regularly blogging about school communications for Blackbaud & WhippleHill, Peter has trained thousands of educators and advancement professionals on how to create engaging content for the social web.

Since 2000, Peter has presented at a range of conferences, including CASE/NAIS, WBSA, SSATB, TABS, ISANNE, the Strategic Marketing & Advancement Institute for Independent Schools, and other national and regional events.