Nicole Luper is the content marketing manager for Blackbaud Higher Education Solutions, where she creates compelling resources to help institutions advance their missions. Previously, Nicole played a pivotal role on the PR team at Blackbaud serving as lead strategist and coordination point with teams across the company to prepare news announcements to advance Blackbaud’s reputation and market share. She has an MBA from The Citadel and earned her bachelor’s degree in communications from the College of Charleston.