Natalie ScarellaManager, Healthcare Analytics, is dedicated to supporting the Blackbaud Healthcare Solutions sales team by connecting clients to consumer and patient marketing analytics solutions. With a background in nonprofit and healthcare solutions, Natalie specializes in data analytics, CRM, and marketing platforms. With her extensive experience in healthcare and philanthropy, Natalie brings her real-world perspective to Blackbaud’s Healthcare Solutions Group, committed to achieving the best possible outcomes for her clients. 


Jan Oldenburg, FHIMSS, is passionate about using digital tools to build a healthcare system where patients and caregivers participate as partners. She advises and mentors startups and consults with organizations who want to understand the evolving digital health landscape as the Principal in Participatory Health Consulting.

Ms. Oldenburg has focused on digital transformation for consumers and providers for 20 years. She brings broad experience across all aspects of the healthcare ecosystem, including payers, providers, and integrated delivery systems. Her experience includes advisory firms ranging from EY to boutique professional services firms as well as roles as the Vice President of Patient and Physician Engagement in Aetna’s Accountable Care Solutions organization and senior leadership in Kaiser Permanente’s Digital Services Group.

She is the principal editor of Participatory Healthcare: A Person-Centered Approach to Transforming Healthcare published by CRC Press in August, 2016 as well as the primary editor of Engage! Transforming Healthcare Through Digital Patient Engagement, winner of “Best Book of 2013” honors at HIMSS 2014, along with multiple articles and book chapters. Ms. Oldenburg tweets @janoldenburg.