Michael Johnston and Natalie Scarella

Natalie Scarella, Manager, Healthcare Analytics, is dedicated to supporting the Blackbaud Healthcare Solutions sales team by connecting clients to consumer and patient marketing analytics solutions. With a background in nonprofit and healthcare solutions, Natalie specializes in data analytics, CRM, and marketing platforms. With her extensive experience in healthcare and philanthropy, Natalie brings her real-world perspective to Blackbaud's Healthcare Solutions Group, committed to achieving the best possible outcomes for her clients. 

Michael Johnston is President and Co-Founder of HJC New Media. He is the author of four books on innovation and marketing in the social impact sector. With 30+ years in nonprofit consulting, Michael has worked with over 150 healthcare institutions in more than ten countries, specializing in helping healthcare foundations and hospital marketing partner to further health systems’ missions.”