Lawrence has worked in the nonprofit sector for 38+ years, with the first 13 years focusing  on development and marketing positions in the not-for-profit sector, primarily in higher education. Since 1993, Henze has worked in the field of data and predictive analytics, creating analytics services and related consulting on behalf of organizations in the United States and Canada. He has co-founded Econometrics and founded Core Data Services. Lawrence is a frequent presenter at nonprofit conferences across the United States and Canada, covering subjects that include annual, major and planned giving, relationship management and predictive analytics.