Kurt Worrell leads the Donor Engagement Team at TrueSense Marketing, which makes critical one-to-one connections with donors on our clients’ behalf. Kurt joined TrueSense in 2016. He came to TrueSense with 25 years of fundraising and data experience from clients in health care, higher education, veteran service organizations, zoos, and museums. Kurt develops and oversees the personal contact strategies that are the basis of our mid-level solution, lapsed, sustainer, new donor welcome, donor elite, and upgrade initiatives. These high-touch programs not only deepen valuable donor relationships, they have also helped raise hundreds of thousands of dollars for key client programs. He has worked with more than 300 nonprofit organizations, providing program design, leadership, and counsel while leading internal teams to execute planning and meet objectives.