John Wilburn is currently a marketing manager for Target Analytics. In his prior career he managed direct response programs for a variety of nonprofits, resulting in countless donors and dollars going to fund some incredible missions.
Don’t leave your results up to chance; your database includes all the tools you need to test in advance and find proven strategies that can help you meet or exceed your fundraising goals.
Are you stepping back and looking at how larger, macroeconomic forces may affect your fundraising results?
Whatever the “disaster” that spikes giving for a short time may be, make sure your organization is ready.
The right data and analytics can help fundraisers become smarter with targeting and drive more efficient fundraising efforts.
Healthcare fundraisers find success by engaging with the people who walk through their doors every day.
With a little planning, some due diligence, and helping hands, you can create your own Grateful Patient Program.
Finding the variances and focusing on the most common characteristics is crucial for fundraisers to understand their donor base.