Jill Robinson is President and CEO of TRG Arts, a national data-driven consulting firm dedicated to creating sustainable arts and cultural organizations. Under Jill’s leadership, TRG has translated its ongoing study of arts consumer transactions into knowledge that achieves improved and revenue results for clients and that serves as a resource to the industry at-large. Jill has expanded the scope of TRG services to all arts genres throughout the United States, into Canada and abroad to Australia and Great Britain.
Jill makes frequent appearances as session leader and panelist at national service organization and arts marketing conferences. Her outreach on patron loyalty development through workshops, webinars, and as a blogger on Analysis from TRG Arts has informed development of new operating paradigms at several organizations. She continues to drive creative thinking and new practices around capacity building and institution-wide patron development programs. She serves on the board of SMU’s National Center for Arts Research.
Jill joined Lester & Associates in 1998 and soon became a co-owner, helping Rick Lester build the consulting firm that today is TRG Arts. Prior to TRG, Jill served as marketing director for several American orchestras, including those in Milwaukee and Kansas City. She earned her MBA from the University of Colorado, and a Professional Direct Marketing Certification from the University of Missouri.