Holly Elizabeth Herbert is the best practices manager for Blackbaud’s eTapestry team. She works with nonprofit clients to optimize their fundraising and public relations efforts through the application of database technology. Holly has more than a decade of experience working in nonprofit PR and fundraising and brings a passion for metrics-driven, donor-centric strategies to her work at Blackbaud. Holly has a Master’s degree in Public Relations from Indiana University and has worked on PR campaigns for local, regional, and national nonprofit organizations. In her free time, Holly is an avid urban dweller and glitter aficionado. Connect with Holly on Twitter at @hollyeherbert.