Catherine LaCour is a seasoned marketing executive, strategist and innovator who has deep experience building and promoting brands that drive sustainable growth and profitability for global technology corporations. Catherine believes the best marketing engages, emotes, and creates conversations in the market. She has successfully worked with for profit and nonprofit organizations to create customer-centric marketing programs that provide value and create those connections through a consistent, positive customer experience.
Bringing both leadership and marketing experience to this role, Catherine is senior vice president of corporate marketing, responsible for Blackbaud’s global brand, corporate communications, public relations, event strategy, marketing services, and other strategic functions in order to catalyze new growth, proliferate brand awareness, accelerate innovation and deliver an outstanding customer experience. She is a member of Blackbaud’s executive leadership team. In 2010, Catherine joined Blackbaud to lead the company’s marketing to its enterprise nonprofit, higher education and healthcare customers. Her experience in demand generation, cause marketing and social good led her to expand the company’s market share and awareness in the broader philanthropic market.
Over the course of her career, Catherine has served on a number of nonprofit boards supporting international development and women’s issues. She is frequent speaker and panelist on marketing trends and best practices, including how brand and employee engagement intersect.