Bethany is a skilled marketer with over 16 years of experience, both at local and national nonprofits as well as in agencies. With a proven track record of online advocacy, peer-to-peer event and direct response fundraising success for her clients, Bethany has been privileged to serve some of the nation’s top nonprofits such as the Alzheimer’s Association, American Diabetes Association, U.S. Olympic Committee, Sierra Club, Paralyzed Veterans of America, American Heart Association, Boys & Girls Club of America, PetSmart Charities, National Multiple Sclerosis Society, Metropolitan Ministries, Bowery Mission, Salvation Army, Mercy Corps, COPD Foundation and Children’s Cancer Research Fund. Bethany is a thought leader in the nonprofit industry and is a frequent speaker at events and author of blogs and articles.
As Vice President of Nonprofit Strategy at PMX Agency, Bethany works with clients to develop strategies to build optimized digital experiences for constituents that bring the most value to them and the organization. She coordinates the execution and measurement of tactics to support those strategies across our expert practice groups in SEO, SEM, display, social media, direct mail, email and on-site content and technical development.