Anne Berlin is the Digital Communications Manager at the Lupus Foundation of America. She’s spent 10 years as an accidental evangelist for data-driven, user-focused communications, helping DC-based nonprofits craft and amplify messages and spur key constituencies to action using email, web, social and apps. She’s part scrum master and part content strategist. As a proud data nerd, her idea of a good time is pulling custom reports from Google Analytics. Anne is a power user of Luminate Online for email engagement and audience segmentation and contributes to multi-channel fundraising campaigns for the Foundation.