With more than two decades of experience in consumer marketing, executive leadership, and entrepreneurship, Andy has made a career out of the application of data to improve organization performance. Andy served in a variety of management roles, including vice president of marketing at Deluxe Corporation. At Deluxe, Andy spearheaded brand management, product management, distribution strategy, direct marketing, internal and external communications, public relations, strategic organizational development, and consumer technology delivery efforts.
Andy left Deluxe in 2001 to join Connie Cervilla in her consulting firm, Core Group. Through that work Andy was introduced to the fundraising practices and donor behavior for many of the nation’s great universities. In 2002, Andy started Reeher LLC to provide a shared management system that provides insight and frontline focus to improve management practices within university fundraising.
Through the adoption of this cooperative approach, the Reeher Community has grown to more than 130 higher education institutions. Reeher subscribers have reached new highs in performance and productivity in all aspects of college and university advancement. Andy has a B.A. in history from Grove City College and an M.B.A from the University of Chicago.