Andrew leads the Inbound Marketing team for Personify’s MemberClicks and Wild Apricot products, helping non-profits, associations, and clubs discover the software they need to empower their missions. A veteran of the SaaS space, Andrew focuses on the use of data and analytics to create demand generation campaigns and content assets that speak to the most pressing needs of Personify’s audience.  When he’s not overseeing the marketing activities of MemberClicks and Wild Apricot, you can find him volunteering with his local residents association.