I’ve been a soccer fan for as long as I can remember. My love for the game began sometime around the age of 5, more than likely during a half-time when I realized orange slices and Capri Suns would be passed around to the team, and hit an all-time high at 17 when my high school team won the state championship (#glorydays).

But these past two weeks have been like none other. The energy and excitement around the games of this World Cup is radiating and palpable. I haven’t seen anything like it since the Women’s World Cup Finals  in 1999, when the US beat China in penalty kicks and my parents’ living room erupted with the screams of 20+ miniature, wannabe Mia Hamms and Brandi Chastains.

Maybe it was the hype ads or maybe we all just love rooting for the underdog. Whatever it is, it’s contagious—it’s brought us together—and for 90 minutes we’re all hearts pounding and glued to the screen. But we’re only talking about soccer here. What about creating this kind of excitement for your nonprofit’s cause? What about creating hype messages for your mission. Get crowds on their feet.

#npEXPERT Allyson Kapin shared with me her thoughts on the impact of Crowdfunding.

Here’s a little more inspiration and instruction from around the industry: 

  • Jeff Brooks says that Everything you need to know to be a great fundraiser can be found in a seven-point list. It starts with believing in your cause and ends with you owning your numbers. The list might be small, but work is required—years of it.
  • The culture you create around your fundraising event is crucial to its success. It’s about building a brand that your supporters can stand behind and connect with. Nancy Palo advises nonprofits to take note from one of the most well-loved brands of all. In her npENGAGE post, she’ll walk you through How Starbucks Can Improve Your Next Fundraising Event. 
  • According to Richard Perry and Jeff Schreiffels, there’s a big problem across development and fundraising departments, and it’s rotting the core of nonprofits: gossip, jealousy, office-politics, and just plain meanness. The post on the Veritus Group blog urges nonprofit managers and leaders to Stop the Pettiness and Do the Work!
  • Do you manage social media for your nonprofit? If so, you’ve likely noticed the ever-growing need for visual content. But you’re not an artist, so how are you supposed to create exceptional looking content? Thankfully, John Haydon shares 8 Tools to Make You a Visual Content Ninja.
  • It’s here! The 14th Issue of NTEN: Change is Out “Fundraising in the Digital Age” and it’s overflowing with ideas, interviews, and tips to get you ready for the end of the year—yes, it’s already time to start thinking year-end. From the missing middle to conversations about overhead, this 45 pg edition of NTEN: Change is one you should probably pour a cup of coffee and block out some time on your calendar for.

What else caught your eye?

ABOUT THE AUTHOR

Madeline Turner is the Online and Social Marketing Manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a Managing Editor for Blackbaud’s Content Marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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