Whenever someone stubs a toe in our house, my dad sings this song..

Brooookken toe. Brooookkkken toe, Broken toe, Broken toe. Everybody Sing! Brooo….” You get the point. 

It’s absolutely the most  frustrating, I’ll-scream-if-you-don’t-stop- singing-that, song you’ve ever heard. There you are in tears (or almost in tears), hopping around, squeezing your eyes shut – because somehow that helps – banging your fists on the counter to block out the pain, and my dad’s there..singing in your ear. If you’re lucky, everyone else that’s around has joined in too.

But you laugh. Even when you try not to  laugh, you laugh. You just stubbed your toe and it hurts. It really hurts. But the song, well, it’s so bad that it’s good.

Figuratively speaking, I stub a lot of toes. We all do. And if we aren’t able to find the silver lining or the humor in each situation, we’d get a lot less done. It’s easy to get caught up in the negative and calloused by the setbacks, but we learn to shake (and laugh) things off to keep moving forward. We have to.

Changing the world isn’t easy— broken toes guaranteed. 

Here’s some advice to keep you moving forward:

  • 2013 marks the 4th year of increased charitable giving across the US. Contributions totaled $335.17 billion,  with 72% coming from individuals. What does this mean for your nonprofit? Pamela Grow’s post, Giving USA 2014 | Where are smart fundraisers putting their efforts? , shares the highlights of the “big money” report.
  •  American Cancer Society research assistants went door to door asking for donations. And what they discovered from their experience could have a big impact on your fundraising: “even a penny will help”. Really. Just Try this one phrase in your next appeal. Mazarine Treyz’s post tells you why.
  • Are you looking for good fundraisers in all the wrong places? Many organizations are. Claire Axelrad’s post,  How to Hire a Fundraiser: Practice and Psychology, dives into the performance habits and qualities to look for when searching for your development office’s newest member (with some help from Joe Garecht).
  • When a new supporter raises their hand to join your cause, your work isn’t over. In fact, it’s just begun. Now it’s time to woo them. In her post, Danielle Johnson Vermenton walks us through the steps to take to make your new donor feel welcome. How to Personalize and Automate the Welcome Series for Your New Supporters — every point of contact is about building. Make sure your strategy for cultivation is donor-focused and you’re creating opportunities for next steps.
  • Marc Pitman took to social media to ask his network of nonprofit friends this question: What marketing tips would you tell a graduate class on philanthropy? The responses were so good he’s sharing them with us. Here are the Nonprofit Marketing Tips from 19 Experts.

What else caught your eye this week?

ABOUT THE AUTHOR

Madeline Turner is the Online and Social Marketing Manager at Blackbaud. Prior to running Blackbaud’s social media and thought leadership blog npENGAGE, Madeline worked as a Managing Editor for Blackbaud’s Content Marketing program. It is her goal to create content and share ideas that challenge the status quo of the nonprofit industry. When Madeline isn’t tweeting or writing blog posts, you can find her drinking coffee out of her ‘Crazy Cat Lady’ mug, wearing giant headphones and singing off-key.

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