About a year ago we came up with the idea for an ambitious project to help us better understand the state of private school web navigation, and how schools are responding to the demands of web usability, responsive web design and more.

The idea led to a report that would answer some key questions about web usability — questions that hadn’t been answered ever before, How many schools have adopted responsive web design? Does that number differ between different types of schools? Have schools adopted HTML 5? Do they use basic SEO practices? Does everyone have an admission or an admissions link?

After a lot of number crunching and data visualization, our 28 page free report, Private School Digital Insight: Enhancing Web Navigation and the Rise of Responsive Design, answers those questions and more.

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Why should you download your free report?

Our report clearly and concisely provides independent schools with a first of its kind view into how approximately 3,000 private schools are approaching web navigation and responsive design.

We covered a lot of ground in our 28 page report.

We spent time looking at common homepage elements, responsive web design, top navigation items, calls to action, social media branding, and search engine optimization (SEO) keywords & common practices. In certain areas, we extended our analysis by segmenting the data by school type and size.

Also, did I mention our report is free? Make sure to get your copy today!

Why did we create this report?

To give back to schools and provide you with a brand new tool to evaluate website navigation against industry norms. Until now, this simply wasn’t possible given the lack of aggregated data.

Schools didn’t have visibility into how private schools of all shapes and sizes approached web usability — from common homepage elements to the use of SEO. This report, used in combination with other tools, enables your institution to give your users the best possible experience online.

A look inside the numbers:

  • 2,925 private schools were included in our review
  • 78% of school’s websites in the US are not responsive
  • 58 = the average number of links on a private school homepage
  • 57% of private school websites use a meta description for SEO

Get your free copy of the report today!

ABOUT THE AUTHOR

Peter Baron is the Senior Product Marketing Manager for Blackbaud’s K12 Group and a founder of edSocialMedia. In addition to regularly blogging about school communications for Blackbaud & WhippleHill, Peter has trained thousands of educators and advancement professionals on how to create engaging content for the social web.

Since 2000, Peter has presented at a range of conferences, including CASE/NAIS, WBSA, SSATB, TABS, ISANNE, the Strategic Marketing & Advancement Institute for Independent Schools, and other national and regional events.

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