Let me open by saying that I have a prize to give out, but you have to read to the bottom of the post to learn more..

In January, Blackbaud employees from all ov the world rallied together to celebrate our cultural customers through our #showyourculture initiative.  Everyone from engineers to sales representatives to our CEO Mike Gianoni got in on the fun, posting their favorite memories from arts and cultural organizations on Twitter, Facebook and Instagram, using #showyourculture in their post so we could all follow along.

Not only did this campaign produce a bunch of adorable pictures, it also taught me a few things about my company and social media campaigns in general:

1. Blackbaud employees love arts & culture:

Not really surprising – Blackbaud has been working with arts and cultural organizations for over 30 years and has over 2200 cultural customers. But it was still fun to see how many of my Blackbaud colleagues serve on arts boards, perform at theatres and orchestras, or regularly take their children to their local zoo, museum or aquarium.


#showyourculture example

2. Pictures drive engagement:

Cultural events make for great pictures. More than almost any other industry, the arts and cultural industry has the ability to be extremely visually captivating.  This gives organizations like yours a huge advantage when it comes to social media marketing.

#showyourculture example 2

3. Animals are always camera-ready:

Seriously, there were some really cute animal pictures posted, especially of giraffes. Go search #showyourculture on Twitter and Facebook and check them out.

#showyourculture example 3

Now it’s time for you to show us YOUR culture!

Post a picture on social media of your favorite memory of a visit to an arts and cultural organization.

Use these tags: #showyourculture + @blackbaud

We’ll select one winning post, based on the uniqueness, aesthetics and sentimental meaning of your photo. The winner will win FREE tickets to an arts and cultural event of your choosing, up to $100 value!

You have until March 31st to post to be eligible to win tickets!

Couple of helpful hints: We’ll check Twitter, Facebook and Instagram, but Twitter is the easiest to find. You’ll need to make sure your post isn’t set to private or we won’t be able to “see” it. Good Luck!

ABOUT THE AUTHOR

Laura joined Blackbaud in 2013 as the Senior Product Marketing Manager for Arts & Cultural Solutions. Previously, Laura spent two years at Dell, most recently as the Lead Pricing Manager for North American Consumer Desktops. Before receiving her Master’s of Business Administration at the University of Wisconsin-Madison, Laura worked for 5 years in non-profit arts. During that time, Laura worked as the Associate Director of Finance at Austin Lyric Opera and in Finance/Accounting at the Dallas Theater Center. Laura is also a proud graduate of Texas A&M, where she received her Bachelor’s of Business Administration, Magna Cum Laude and with honors.

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