One of my favorite times of year is fast approaching—bbcon. October 26-28 in National Harbor, MD, some of the best and brightest minds in the social good space will come together to share ideas, gain inspiration, trade best practices, and discuss the ways that technology is empowering us to do more good.

Knowing that those three days are so jam-packed with content, I often get asked what  bbcon offers for arts administrators, and the answer is…a lot! So I went ahead and picked out some of the top sessions for Arts & Cultural organization to make planning your conference journey just a little bit easier.

Highlights for bbcon 2016:

  • Our Path Forward, a panel session kicking off BBCON for our arts & cultural attendees, led by Kevin Knight, Senior Vice President for Arts & Culture at Blackbaud. Leadership from Arts National Service Organizations, including Rob Stein, Executive Vice President and Chief Program Officer at the American Alliance of Museums and Laura Huerta Migus, Executive Director of the Association of Children’s Museums, will discuss trends and challenges in the arts technology landscape and lead an open discussion with all in attendance.
  • Being Part of a Funder’s Portfolio: Perspectives on the Public and Private Funding Landscape: Come learn from Dr. Kathryn Mathew, Director of the Institute of Museum and Library Services, the main provider of federal support within the United States for museums and libraries. Kathryn will help you ensure that your funding proposals have a greater chance of rising to the top!
  • Membership & Engagement: The Power of Data – Dana Hines and Rosie Siemer, membership consultants who have worked with organizations like The Field Museum and the Smithsonian Institute, will explore new ways to capture capture contact information, encourage repeat visits, leverage list optimization and data modeling and share best practices and trends in personalization, loyalty, target tags and marketing automation.
  • The Altru Roadmap – As always, our Altru Product Managers will share what’s coming next with Altru.
  • Designing Your Culture for Technology Success – Alan Levine, Art Consultant with Baker & Scott and former CIO of the Kennedy Center to share practical tips for how your organization can rally around your technology, adopt methods of collaboration and stay ahead of the curve.
  • Sustaining Giving for the Arts– Jennifer Leavitt, Principal Arts & Cultural Consultant and Jerusha Schmalzel, Arts & Cultural Customer Success Manager and former Director of Development for Tucson Symphony, will give you insight into why you need a sustained giving program, best practices for establish one, and how these programs can build and grown your annual fund.
  • Maximizing Engagement at Your Arts & Cultural Organization – Learn how you can move your visitors from “hello” to “I do” with a personalized journey for your supporters. With the combined power of Altru and Luminate Online, Blackbaud’s marketing automation and multi-channel communication platform, you can automate processes and achieve better outcomes. Come to this session to learn more!
  • …and literally hundreds of other sessions for fundraisers, marketers, IT, finance and accounting professionals, and more!

Check out the full agenda and tell us what you’re most excited about for this year’s conference in the comments below. 


Laura joined Blackbaud in 2013 as the Senior Product Marketing Manager for Arts & Cultural Solutions. Previously, Laura spent two years at Dell, most recently as the Lead Pricing Manager for North American Consumer Desktops. Before receiving her Master’s of Business Administration at the University of Wisconsin-Madison, Laura worked for 5 years in non-profit arts. During that time, Laura worked as the Associate Director of Finance at Austin Lyric Opera and in Finance/Accounting at the Dallas Theater Center. Laura is also a proud graduate of Texas A&M, where she received her Bachelor’s of Business Administration, Magna Cum Laude and with honors.

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