Here are 50 fascinating nonprofit statistics you might not have known about.

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Sources include: National Center for Charitable Statistics, Giving USA, Blackbaud 2013 Charitable Giving Report, 2013 eNonprofits Benchmark Study, Money for Good Report, Money for Good II Report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, Reactivating Lapsed Donors, Target Analytics, Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends — North America, Next Generation of American Giving Report, The Seven Key Drivers of Donor Commitment Idea Bank, Online Fundraising Scorecard, and Blackbaud.

 

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ABOUT THE AUTHOR

Steve MacLaughlin is the Director of the Idea Lab at Blackbaud where they leverage the company’s expertise, information, and technology to accelerate bringing new solutions to the nonprofit sector. Steve has spent more than 15 years building successful online initiatives with for-profit and nonprofit organizations across the world.

He is a frequent speaker at events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), American Marketing Association (AMA), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), Giving Institute Summer Symposium, National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), Institute of Fundraising National Convention, Civil Society Conference, Resoure Alliance’s Fundraising Online, and a keynote speaker at such events as the Crescendo Practical Planned Giving Conference.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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