Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.

The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. Have a look at the INFOGRAPHIC below then download the full report to learn more about important behaviors and trends.

6 Key Findings from the 2012 Nonprofit Social Networking Report…

  • 98% have a Facebook page with an average community size of over 8k fans. [Tweet It!]
  • Average Facebook and Twitter communities grew by 30% and 81%, respectively. [Tweet It!]
  • Average value of a Facebook Like is $214.81 over 12 months following acquisition. [Tweet It!]
  • 73% allocate half of a full time employee to managing social networking activities. [Tweet It!]
  • 43% budget $0 for their social networking activities. [Tweet It!]
  • The top 3 factors for success are: strategy, prioritization, dedicated staff. [Tweet It!]

Nonprofit Social Networking INFOGRAPHIC

Check out the Nonprofit Social Networking INFOGRAPHIC based on the 2012 report to get high level insight into the findings as well as a few year over year trends.

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2012 Nonprofit Social Networking Benchmark Report INFOGRAPHIC

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Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.


Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. Say Hi on Twitter – @franswaa or Google+

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