Nonprofit Logo Design: A Simple 3 Step Process | npENGAGE

Nonprofit Logo Design: A Simple 3 Step Process

By on Apr 17, 2012 | NONPROFIT-MARKETING

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Nonprofit logo design processEvery brand designer I know has worked with a client who created their own logo at least once in their career. No exceptions. {Shhhh, it’s okay if you’re one of those clients. Nobody needs to know.}

Nonprofit logo design is a process that can be just as painful as it can be exciting.

I remember creating my own logo when I owned a design studio. It was one of the most exhausting projects I have ever worked on and I wasn’t even getting paid for it! For a long time I couldn’t figure out why, but eventually I was able to put my finger on it.

I couldn’t emotionally remove myself from the process and look at the big picture.

That was a problem for me.

A problem that you might be facing right now.

Taking a step back and looking at the big picture objectively is a CRUCIAL part of any branding project, including the entire logo design process.

Which leads me to a simple three-step process that you can work through when working on your next nonprofit logo.

1) Discovery

Experienced brand designer will not begin logo design before they have a chance to speak to their client about three things:

  • Mission:  Your mission, goals, vision and current brand perception.
  • Competition:  What other nonprofits are out there?  How does your brand fit into the competitive landscape?
  • Assets: Existing organization fonts, icons and colors.

2) Design

Once a brand designer understands you mission, knows who your competition is and has captured all the information and assets you have to share they’ll be ready to start the logo design work. Here’s the steps you can expect to go through:

  • Preliminary concepts: After you’ve had a little chat with your designer, he or she will generate rough sketches for your logo that he or she feels will best resonate with your audience and will fit your brand personality.
  • Refined concept presentation: At this stage, the logo is starting to really take shape. You will choose a single direction, and refine with feedback.
  • Testing:  Once a logo direction has been chosen, it’s just as important to get feedback from your audience as it is to please your board.  Show the logo to key constituents and ask them a series of questions – about your mission, the emotions the logo evokes and the type of organization the logo serves.  This will add objective feedback to the process.
  • Final presentation: Hurray! Your designer has understood the objectives and has presented the final version of the logo to you along with the color palette. All you need to do is approve the final design and start using it.

3) Delivery

Once your nonprofits logo design has been finalized and approved you’ll want to get your awesome new logo in a variety of file formats. Most useful ones are: eps, jpg, png, and pdf. You should also ask for a set of files indifferent color modes just so you’re fully covered: PMS, CMYK, RGB, and Grayscale.

Learn more on how to Successfully Brand your NonProfit in our first FREE Guide series event on April 24thRegister for the Series Now!   

 

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Comments (6)

  • Jburke says:

    Very nicely stated. I would suggest reminding nonprofits to develop a graphics standards policy to control the reproduction and use of their new on paper, fabric and solid surfaces.

    • Aga Siuda says:

      Thank you! Please stay tuned because my next blog will be all about brand style guides, what they are and why they are important?

  • Superb post for designer to get6 some creative ideas.. nice and a great learning post for designers.

  • The non profit web design Clearly Show Your Purpose or Mission. It provide a Provide good Information on the Organization and also Provide Volunteer Information.This is a an amazing.Thanks to share this information with us.

  • Guest says:

    The non profit web design Clearly Show Your Purpose or Mission. It provide a Provide good Information on the Organization and also Provide Volunteer Information.This is a an amazing.Thanks to share this information with us.

  • Errowz says:

    Yeah. But the light in the final design is not mirrored in the floor.

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