You’ve got the usual list of suspects at your organization: the online engagement tool, a blog, social media platforms, and a website. That’s a lot to manage. Out of all of these tools, your website is getting the most visibility. After all, it’s the foundation for the rest of these tools and gets the most traffic (generally speaking), so it’s gotta be good.

A website is a bit like a car. You need to put in periodic maintenance to make sure it works well and doesn’t break down. At Firefly Partners, we do a lot of work to keep nonprofit websites functioning correctly and looking good. And we’re always on the lookout for new tools to help us keep websites in tip-top shape—whether it’s for a scheduled tune-up or major maintenance.

Here’s a roundup of a few of the best resources to help manage your nonprofit website:

Down for Everyone, or Just Me? 

Is your website down, or is the router acting up again? This website will tell you just that.

The Internet Archive Way Back Machine

Trying to remember what your website had on the home page four years ago? Hop over to the Internet Archive to see! You can also take snapshots of pages on your website here and they’ll be saved at the moment in time for the sake of Internet posterity. Note: this isn’t intended to replace a comprehensive backup solution.

W3C Link Validator

Don’t have time to click through hundreds of links on your site to see if they still work? Neither do we! Use the W3C Link Validator to scan your site for broken links so you know what to fix.

  • Pro Tip #1: Check Summary Only to make your results easier to read.
  • Pro Tip #2: If you’d like to scan more than one page at a time, set a number in the field “Check linked documents recursively, recursion depth.” For example, if you put 1, it will follow every link it checks on the page, and then check every link on those pages. As you might imagine, this will take much longer than using the summary validator.

If you’re on Drupal or WordPress (and most of you are), there might be a more direct solution: Try Broken Link Checker for WordPress and Link Checker for Drupal.

Am I Responsive

Not sure your website is responsive? Take a look here and see the design adapts on different screen sizes. Do you already know that your site is responsive, but you’re not sure how a particular post or page is looking? Use this to get a quick impression. It’s always best to test on live devices, but this site is a great starting point before your starting conscripting your co-workers’ phones.

Want to make your website faster? A good place to start is with images, which account for more than half of the average web page size. Before you upload an image to your website, run in through Kraken to reduce the file size. This will help you website load more quickly. 

Google Webmaster Toolkit

*Requires Google Account 

Google Webmaster Tools is a website health and optimization tool. Once you sign up and prove that you own the site, Google Webmaster Tools will scan your site for potential problems as well as areas that can be improved. These helpful tools range from checking for malware, listing sites that link to your site, providing insight into how your site looks to Google’s search engine, and much more.

Email on Acid  and Litmus

Do you manage a lot of newsletters? Find out how they look on different email clients by using Email on Acid or Litmus. Designing emails can be very tricky, and slight changes can look a lot different depending on hat email client or service is being used. These services generate screenshots of your test emails so you can be sure before hitting send. Both services have monthly subscription fees, but you can sign up for a free trial to see how they work.

What tools do you have bookmarked that help keep your website in tip top shape?

Firefly Partners exclusively serves nonprofit organizations. We help our clients use websites, online tools and technology to communicate, advocate and raise money to further their missions.  If you’re ready for a fresh new vibe in your consultant relationships—we might be the partner you’ve been looking for! 


As Vice President of Firefly Partners, Maureen provides a people-focused, collaborative influence to all things Firefly. From their very first day in business, her optimistic personality and unique skill set has shaped the Firefly way of working.  Maureen is a jane-of-all-trades, overseeing internal and external operations with a steady hand. Her working life before Firefly was spent at Planned Parenthood of Connecticut, where she rose from clinic assistant to the Director of e-Business over a sixteen year tenure. A skilled presenter and facilitator, Maureen loves to bring people together to have authentic conversations that create consensus within an organization.  She is based outside of Boston and you can find her walking along Cape Cod Bay at low tide any chance she gets.

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